& Haircare
& Haircare
Premium beauty,
engineered as a brand.
Certified halal beauty is a fast-growing category with very little competition at the premium end. ANAAKA fills that gap: European formulas made in Italy, dermatologist-approved, cruelty-free and free of alcohol, parabens, sulphates and silicones. We worked on it from the identity up, so the premium positioning holds from packaging to storefront.
Market entry,
done end to end.
The brand was the start; the hard part was Malaysia. Over sixteen months we assembled the machine around it — Shopify storefront, tracking and analytics, a content and social engine, a go-to-market plan — then took it physical: a flagship at TRX, a SEIBU KL activation, and Anzalna Nasir as ambassador.
What we built
Brand & identity
Positioning, packaging story and a visual system built for the premium shelf.
E-commerce
A multilingual Shopify store engineered to convert, not just display.
Analytics & tracking
Every channel measured, every ringgit of spend accountable.
Content & social
An engine behind @anaaka.official that compounds instead of burning out.
Market-entry strategy
The route into Malaysia, planned from a standing start.
Retail & activation
TRX flagship, SEIBU activation, national ambassador — the brand made physical.
Zero to category leader — including 4,980 clicks inside the first day of a single social push. A brand built as an asset keeps producing long after any campaign ends.
The range
- ✓Overnight Revitalizer
- ✓Priming Anti-Aging Day Cream · SPF 15
- ✓Firming Anti-Aging Serum
- ✓Radiance-Boosting Eye Serum
- ✓Foaming Cleanser & Make-up Remover
- ✓Shampoo & Conditioner · Natural Hair
- ✓Shampoo & Conditioner · Coloured Hair
- ✓Overnight Revitalizing Mask
- ✓Hair Spray Perfume
- ✓The Complete Lifestyle Collection
The flagship
In 2025 the brand stepped off the screen: a counter at SEIBU in TRX Mall, Kuala Lumpur’s luxury district — a backlit product wall, the range merchandised in signature black and rose-gold, and a national ambassador carrying the story into retail.
Want results
like these?
Tell us where the friction is. We'll map the system that removes it — with a fixed price and a date.